Today we will unpack the new sports movie, Air, based on the true story of Nike recruiting Michael Jordan to represent their brand. The lead character in this fascinating movie is marketing executive Sonny Vaccaro, played by Matt Damon. His role is to pursue Michael Jordan as he enters the NBA and get his commitment to endorse a struggling basketball division at Nike. Vaccaro pitches Jordan on a signature shoe “Air Jordan,” which turns out to be the start of his iconic Jordan brand and partnership with Nike. In Air, it’s not as much about Michael the basketball star,…
Category Archives: Movie Monday
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Movie Monday: Air – Michael Jordan
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Movie Monday – The Blind Side By Luke Heaton
Continue ReadingThe Blind Side, one of the most recognizable sports films, is based on the inspiring true story of Michael Oher. Oher, commonly referred to as “Big Mike,” grew up in an impoverished environment, running from the foster homes he was placed as a result of his mother’s drug addiction. One night, Leigh Anne Tuohy (played by Sandra Bullock), spotted Big Mike walking alone in the cold rain lacking adequate clothing. She recognized him from the school her children attended, so she told her husband, Sean (played by Tim McGraw), to pull…
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Movie Monday – Coach Carter By Luke Heaton
Continue ReadingWhen it comes to sports movies, Coach Carter is often considered one of the greats. It is an inspiring film based on the true story of Ken Carter (played by Samuel L. Jackson) taking the head basketball coaching job at his alma mater, Richmond High School. Upon arrival, Carter sees that his players are disrespectful and in need of discipline. Accordingly, he decides to implement rules for them to follow as a means to help them improve in basketball and prepare them to be successful post-high school. Some of the…
